FAILING is Always Better than QUITTING

An entrepreneur is willing to take the risk

| The Fear of Getting Started

Yes, it’s all intimidating. But don’t freeze up!

When you know the odds up front, you have to fight the little voice in your head that says “What’s the point?” Trust me as the owner of an emerging luxury brand, I can think of a ton of reasons to quit while I’m ahead. But that attitude doesn’t get you very far and you waste a lot of energy that you’re going to need when you do in fact find “the point” of all your efforts. There are a lot of cliches that apply perfectly to these “first-time” jitters:

Photo by J Williams on Unsplash

| So What, If You Do It Wrong?

Don’t expect to get it right the first time. Be patient

I literally sat down to write this article following my latest chorus of “What if and I can’t.” Well, at the risk of sounding too optimistic, there is beauty in doing something completely and utterly wrong. It’s the experience you gain for next time. Believe it or not, you just collected data. After creating my first collection, I soon found out that I’d poured all my time AND money into a bunch of products that never sold. Not one piece. Soul-crushing as it was, that was my data and all my mistakes since then have been brand new ones. Next time, you’ll know what NOT to do and you’ll finally have a starting point to measure your progress. The longer this list of don’ts becomes, the closer you are to figuring out what’s right. While it isn’t easy, it is important to look at your experiences — good and bad — and leverage them to build your future. Don’t waste what you’ve learned. Remember, these seemingly futile actions are really just hidden gems that we all have to find.

Owner & Fashion Designer. Azana Serene is a women’s luxury brand that caters to trailblazing women. I write about entrepreneurship, and the fashion industry.